If you ask Gen Z, to be blonde is to be boring. Sick of looking like "everyone else on TikTok," young people are gravitating toward shades of copper, cherry, and auburn—and actor Sadie Sink is their ultimate inspiration. Google Trends reports a 5000% increase in searches for

Allure @Allure_magazine ·
  1. #1

    Find out why the August Allure Beauty Box is the chicest—and easiest—way to elevate your regimen.

  2. #2

    Experts give us the facts behind the hype.

  3. #3

    A no-nonsense introduction to putting together a lineup that you’ll actually stick to.

  4. #4

    Take that, heat damage and humidity.

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    Swap your usual conditioner for these intensive treatments once (or twice!) a week—and thank us later.

  6. #6

    These looks? BACK 2 BACK SERVE! We could never pick a favorite, but #XLOV has to. Keep watching to see the group look back at their past and present looks.

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