BIGHIT celebrates BTS' strong US awareness in a new press release, citing Luminate data (@bts_bighit):
- 42% awareness among US music consumers, up from 36% in 2021
- Recognition across all ages (43% of 13-17, 59% of 18-24, 56% of 25-34, 44% of 35-54, and 28% of 55+)
- Higher