Nate Roth

@NathanCRoth

░ Top 50 CMO @Forbes ░ Top 25 CMO @BusinessInsider ░ Top 1 CMO @Mom ░ Top 30 under 30 alum ░ 100x @Hinge ░ 6 unicorns scaled ░ NFA

  1. #1

    ChatGPT can't read Consumer Reports, but it can read the listicle where a brand ranked itself number one. Consumer Reports has tested products since 1936, and thier robots.txt tel…

    Nate Roth @NathanCRoth ·
    ChatGPT can't read Consumer Reports, but it can read the listicle where a brand…
  2. #2

    zero to one taught a decade of founders to perform crazy for the term sheet. the page that escaped into the culture is the founder one. thiel and blake masters observed taht the b…

    Nate Roth @NathanCRoth ·
    zero to one taught a decade of founders to perform crazy for the term sheet. th…
  3. #3

    Hermès just hired 50 human illustrators to draw its social posts by hand. the internet is having its organic-food moment. processed food ran this play a century ago. food scientis…

    Nate Roth @NathanCRoth ·
    Hermès just hired 50 human illustrators to draw its social posts by hand. the i…
  4. #4

    asking a VC to sign an NDA tells them the only thing you own is the idea. the exceptions are narrow. multi-exit founders, or deep IP plays waiting on FDA approval. everyone else g…

    Nate Roth @NathanCRoth ·
    asking a VC to sign an NDA tells them the only thing you own is the idea. the e…
  5. #5

    a luxury brand going viral is spending down the only asset it owns. every luxury boardroom is hearing the same brief right now. get younger, democratize, meet Gen Z in the feed. B…

    Nate Roth @NathanCRoth ·
    a luxury brand going viral is spending down the only asset it owns. every luxur…
  6. #6

    the $750 billion question in AI is where the money exits the circle. everyone is pointing at Cisco right now. fair play. in 1999 Cisco lent telecoms cash so they could buy Cisco r…

    Nate Roth @NathanCRoth ·
    the $750 billion question in AI is where the money exits the circle. everyone i…
  7. #7

    Anthony Bourdain called elite Yelpers the lowest form of human being and got labeled a snob for it. Socrates made the same argument 2,400 years earlier with the ship of state, a c…

    Nate Roth @NathanCRoth ·
    Anthony Bourdain called elite Yelpers the lowest form of human being and got la…
  8. #8

    the research shows influencers are hated as a group, but loved one at a time. the category is vapid and the world would improve if it vanished tomorrow. but the foodie who surface…

    Nate Roth @NathanCRoth ·
    the research shows influencers are hated as a group, but loved one at a time. t…
  9. #9

    the empire state building went up in 410 days. the millennium tower in San Francisco took five years and multiple planning committees. it now leans 29 inches and the engineers are…

    Nate Roth @NathanCRoth ·
    the empire state building went up in 410 days. the millennium tower in San Fran…
  10. #10

    the fastest risers i've seen skip the ladder by volunteering for the ugliest ticket in the queue. Tanay Tandon calls these employees "heat seeking missiles for pain." the missile…

    Nate Roth @NathanCRoth ·
    the fastest risers i've seen skip the ladder by volunteering for the ugliest ti…
  11. #11

    bots passed humans on the web in June, and your homepage is still dressed for the minority. everyone is still running the old playbook. redesign the hero, tighten the copy, test t…

    Nate Roth @NathanCRoth ·
    bots passed humans on the web in June, and your homepage is still dressed for t…
  12. #12

    $2.5 trillion went into AI this year, but only 2% of companies let it run anything that matters. Notion surveyed 6,000 professionals and mapped four levels of AI adoption: level o…

    Nate Roth @NathanCRoth ·
    $2.5 trillion went into AI this year, but only 2% of companies let it run anyth…
  13. #13

    the last three people a company promoted tell you more about its culture than anything the CEO says on stage. past a thousand employees, the reward system flips. impact stops payi…

    Nate Roth @NathanCRoth ·
    the last three people a company promoted tell you more about its culture than a…
  14. #14

    the most expensive rooms in Los Angeles now start by putting a sticker over your phone camera. at Versailles, nobles went into debt to stay visible. Louis XIV made presence at cou…

    Nate Roth @NathanCRoth ·
    the most expensive rooms in Los Angeles now start by putting a sticker over you…
  15. #15

    building in public in 2026 is free market research for the studio that will clone you. every app founder gets the same playbook. document the journey, post daily, build an audienc…

    Nate Roth @NathanCRoth ·
    building in public in 2026 is free market research for the studio that will clo…
  16. #16

    the AI label in your first ten words now prices your deck at a discount. every founder is still being told to lead with the model. meanwhile the buyers already ran the experiment.…

    Nate Roth @NathanCRoth ·
    the AI label in your first ten words now prices your deck at a discount. every…
  17. #17

    Chinese labs gave their frontier models away and took 30% of global AI usage in under a year. everyone keeps framing US vs China as one race for AGI wiht one finish line. watch th…

    Nate Roth @NathanCRoth ·
    Chinese labs gave their frontier models away and took 30% of global AI usage in…
  18. #18

    everyone who can type is a software engineer now, yet almost nobody outside Silicon Valley acts like it. the whole industry is grinding on AI productivity. better emails, cheaper…

    Nate Roth @NathanCRoth ·
    everyone who can type is a software engineer now, yet almost nobody outside Sil…
  19. #19

    the best venture investor of the last decade doesn't run a fund. Alphabet just posted its biggest quarter ever, $62.6 billion in profit. nearly half of it, $28.7 billion, came fro…

    Nate Roth @NathanCRoth ·
    the best venture investor of the last decade doesn't run a fund. Alphabet just…
  20. #20

    40% of high school seniors read zero books in a year, and AI is about to make judgment just as optional. the number was 11.5% in 1976. The Atlantic found Columbia lit students who…

    Nate Roth @NathanCRoth ·
    40% of high school seniors read zero books in a year, and AI is about to make j…
  21. #21

    my wife just asked me how much ethernet we own ngmi

    Nate Roth @NathanCRoth ·