a year ago i argued the next big move in advertising was ads about the ads. Apple shooting a MacBook spot, then a second spot showing how the first one got made. process as proof of humanity. i was wrong, or half wrong. we live inside total information now. every campaign ships

Nate Roth @NathanCRoth ·
a year ago i argued the next big move in advertising was ads about the ads. Apple shooting a MacBoo…

更多来自 @NathanCRoth

  1. #1

    ChatGPT can't read Consumer Reports, but it can read the listicle where a brand ranked itself number one. Consumer Reports has tested products since 1936, and thier robots.txt tel…

    Nate Roth @NathanCRoth ·
    ChatGPT can't read Consumer Reports, but it can read the listicle where a brand…
  2. #2

    zero to one taught a decade of founders to perform crazy for the term sheet. the page that escaped into the culture is the founder one. thiel and blake masters observed taht the b…

    Nate Roth @NathanCRoth ·
    zero to one taught a decade of founders to perform crazy for the term sheet. th…
  3. #3

    Hermès just hired 50 human illustrators to draw its social posts by hand. the internet is having its organic-food moment. processed food ran this play a century ago. food scientis…

    Nate Roth @NathanCRoth ·
    Hermès just hired 50 human illustrators to draw its social posts by hand. the i…
  4. #4

    asking a VC to sign an NDA tells them the only thing you own is the idea. the exceptions are narrow. multi-exit founders, or deep IP plays waiting on FDA approval. everyone else g…

    Nate Roth @NathanCRoth ·
    asking a VC to sign an NDA tells them the only thing you own is the idea. the e…
  5. #5

    a luxury brand going viral is spending down the only asset it owns. every luxury boardroom is hearing the same brief right now. get younger, democratize, meet Gen Z in the feed. B…

    Nate Roth @NathanCRoth ·
    a luxury brand going viral is spending down the only asset it owns. every luxur…
  6. #6

    the $750 billion question in AI is where the money exits the circle. everyone is pointing at Cisco right now. fair play. in 1999 Cisco lent telecoms cash so they could buy Cisco r…

    Nate Roth @NathanCRoth ·
    the $750 billion question in AI is where the money exits the circle. everyone i…

查看 @NathanCRoth 的全部帖子