the most futuristic companies on earth all picked the same font, and it's older than the printing press. Anthropic, Perplexity, and now the Siri screens Apple walked out at WWDC 2026 are all leaning on serifs Apple banished 25 years ago. pattern-matching machines dressed in

Nate Roth @NathanCRoth ·
the most futuristic companies on earth all picked the same font, and it's older than the printing p…

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  1. #1

    ChatGPT can't read Consumer Reports, but it can read the listicle where a brand ranked itself number one. Consumer Reports has tested products since 1936, and thier robots.txt tel…

    Nate Roth @NathanCRoth ·
    ChatGPT can't read Consumer Reports, but it can read the listicle where a brand…
  2. #2

    zero to one taught a decade of founders to perform crazy for the term sheet. the page that escaped into the culture is the founder one. thiel and blake masters observed taht the b…

    Nate Roth @NathanCRoth ·
    zero to one taught a decade of founders to perform crazy for the term sheet. th…
  3. #3

    Hermès just hired 50 human illustrators to draw its social posts by hand. the internet is having its organic-food moment. processed food ran this play a century ago. food scientis…

    Nate Roth @NathanCRoth ·
    Hermès just hired 50 human illustrators to draw its social posts by hand. the i…
  4. #4

    asking a VC to sign an NDA tells them the only thing you own is the idea. the exceptions are narrow. multi-exit founders, or deep IP plays waiting on FDA approval. everyone else g…

    Nate Roth @NathanCRoth ·
    asking a VC to sign an NDA tells them the only thing you own is the idea. the e…
  5. #5

    a luxury brand going viral is spending down the only asset it owns. every luxury boardroom is hearing the same brief right now. get younger, democratize, meet Gen Z in the feed. B…

    Nate Roth @NathanCRoth ·
    a luxury brand going viral is spending down the only asset it owns. every luxur…
  6. #6

    the $750 billion question in AI is where the money exits the circle. everyone is pointing at Cisco right now. fair play. in 1999 Cisco lent telecoms cash so they could buy Cisco r…

    Nate Roth @NathanCRoth ·
    the $750 billion question in AI is where the money exits the circle. everyone i…

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